SEO has been around for years and has caused a major revolution in online marketing since its inception and from then till this time there has been massive turnovers and successes all thanks to its applications. Major digital marketing companies worldwide have developed and worked with SEOs and its achievements have been extraordinary, a case study would be online marketing Toronto. as we forged towards an ever developing, conceptual and unpredictable future in digital marketing the key question is, has SEO changed in the past 10 years?, If yes, what exactly is being done differently now than before. This would enable us understand the pattern in order to predict what the future may hold for SEO.
Some are of the opinion that there hasn’t been major changes, the fundamental rules of SEO still applies. The argument was that back then we worked with content, H headings, title tags, meta-descriptions, Alt tags, internal links and meta-keyword tags. The only thing off the list today is the meta-keyword tags; everything else remains significant to SEO. Personally, and this is arguable, I feel that SEO has completely evolved and there are so many changes which are undeniably significant. In the past it was okay to practice keyword stuffing and manipulation of back-end codes until you got the results you needed, until Google made that obsolete. Today we see a completely evolved SEO system which functions based on these factors;
- Quality of content – no more keyword stuffing and spam-looking content. This is the era of quality content. You have to sell your services using strategic, well placed keywords and a great content that appeals to audience.
- Changes in SERPs – through the years there has been slight noticeable changes with Search Engine Result Pages which in turn means changes and refinements were taking place in criteria for page ranking.
- Introduction of knowledge graph – Google introduced the knowledge graph as a tool to give concise solutions and answers to queries. As necessary and helpful as this is, it often takes priority over most search results which tend to take the attention off the more organic sites. Imagine owning a website where people to log in to get answers on certain information but when people type in their query the first thing they see is Google’s knowledge graph which goes ahead to answer their questions. This would sweep the red carpet directly off your feet. Most companies or individuals try to optimize their keyword target to make them a bit more intricate, this would help to get them noticed.
- Link practices – the building of links in order to rank higher has continually evolved in its application and legality. There have been a few schemes which led to a complete overhaul of the practice but now the best and only way to practice link building is utilizing valuable links and guest posts. This is the way to rank higher as far as link building goes.
- Age of mobile – mobile devices have taken over the market. There are now more people on phones than on computers. A lot of people dare to even work remotely from their phones. This has led to a revolution of mobile friendly websites. The prioritization of mobile devices gives users the opportunity to access websites, applications and software’s from their mobile devices. This is a major change put in place by Google from the production of the first iPhone. This would set new standards as to how contents are ranked.
SEO has greatly evolved no doubt. We can only hope for a softer landing on the future of SEO.